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Marketing Communication
Šmahelová, Nina ; Kapoun,, Pavel (referee) ; Schüller, David (advisor)
The master thesis deals with marketing communication of a selected sport club in Brno. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the sport club and includes marketing research in the form of a questionnaire survey. The last part contains suggestions for improvement of marketing communication on the basis of performed analyses and survey.
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Web Application of Sport Club
Rochovanský, František ; Šimek, Václav (referee) ; Lukáš, Roman (advisor)
This work has been created according to specification of floorball club Slovácký FBK. It's aimed to build information system that eases work of the greater sport club secretary. This system provides to management of all work associated with club activity and gives support for attendance in competitions of Czech Floorball Union. Information of public character are available on public section of web presentation, presentation, which is integrated with some functionality intended for attraction of interest of public, first of all with a guessing competition. The system is built on technologies PHP and MySQL, in restricted size on JavaScript, with respect to compatibility with wide spectrum of web browsers.
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Organizational Optimization of SK HS Kromeriz Football Club
Šturma, Zdeněk ; Roman, Sklenář (referee) ; Lepková, Hana (advisor)
The subject of the bachelor´s thesis is organizational structure analysis of a selected football club and its optimalization. The theoretical part describes organizational structures in sports clubs, their utilization in different areas and also classification in football competitions. The practical part focuses on problem solving in a real football club, SWOT analysis and the possibility of implementation of the changes into its structure.
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Risks of Financing a Sports Club
Luu, David ; Hrabová, Kristýna (referee) ; Adamec, Vladimír (advisor)
Author of this diploma thesis deals with application methods and risk analysis for financing of the sport club. The goal is to analyse and describe the present situation of financing the sport club. Output of this thesis is the proposal leading to improvement of the financial situation of the club.
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The Municipal Baths
Vrbka, Jan ; Kyselka, Mojmír (referee) ; Makovský, Zdeněk (advisor)
Are municipal bath built next to Voronez Hotel able to compete with other such facilities? The key is to create a specific atmosphere. The bath steeps from the ground to offer views over city. Another part of the strategy is a presence of relative functions in the building – you can meet many activities, which you would not expect in public bath. But what is the most important: you can enjoy these activities in intimate environment or in the public space as well. For example: you can take a tea in a bar situated in the sixth floor with exclusive view over opposite hill or you can take different tea in a small informal teahouse hidden in the middle of the disposition. An all-embracing structure of differently juxtaposed reinforced concrete boxes creates a frame for this different human experience.
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Aircondition of sport club
Valkovič, Michal ; Rubinová, Olga (referee) ; Uher, Pavel (advisor)
The objective of bachelor thesis is to propose air conditioning for hotel with football pitch. Design is focused on guest rooms and business part of the building. The project includes de-sign of ventilation units with heat recovery, which are supplemented with SPLIT units to smother heat load in summer time.
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Analysis and Optimisation of Management Football Club FC Kyjov 1919 o.s.
Lochman, Jan ; Adamík, Richard (referee) ; Lepková, Hana (advisor)
This bachelor thesis solves optimization and management of the chosen football club through the analyses method. The theoretical part presents general information from the management area, analyses, methods of collecting information and sport. The practical part is focused on the football club FC Kyjov 1919, which is analised from the past to the present in detail. In the proposals part of my thesis, based on collected information from the questionnaire, maneuvered conversation, made self-observations and SWOT analysis were compiled proposals and reccommendation.
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Financing of selected volleyball club
Cihlářová, Aneta ; Ruda, Tomáš (advisor) ; Opelík, Daniel (referee)
Title: Financing of selected volleyball club Objectives: The aim of this bachelor thesis is to analyze the incomes of the club from the season 2015/2016 to 2021/2022. It is achived the main goal on the basis of the analysis, which is to propose recommendations for improvemnt of the financial situacion of the club. Methods: Qualitative methods were used To achieve the goal in the work. Secondary data were obtained by document analysis and they were supplemented by information obtained through a semi-structured interview. The method of descriptive analysis was used for a clear interpretation of the obtained data. Results: The result of the work are proposed recommendations that could lead to an increase in income from their own activities. Another recommendation is suggestions that will help the club to get a new sponsor. Keywords: subsidies, sponsorship, sport club, volleybal
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Online marketing communication of a selected sports club
Matušková, Romana ; Opelík, Daniel (advisor) ; Voráček, Josef (referee)
Title: Online marketing communication of a selected sports club Objectives: The main goal of this work is to propose measures to improve and modernize the marketing communication of the FbŠ Bohemians club in the online environment based on the identification of problem areas and shortcomings of current marketing communication. Methods: A qualitative method of data collection was used in the work. Specifically, a semi-structured interview was conducted with the marketing director, followed by three other semi-structured interviews with fans of the selected club. In addition to the interviews, an analysis of social networks and the club's website was also performed. Results: The result of the bachelor thesis is a proposal of measures to improve online marketing communication in the club. The most important suggestions include improving the writing of articles, especially those that are published after the match, continue using Facebook stories and publishing more content in the form of shorter videos. Suggestions for improvement are based on the identified shortcomings that resulted from the qualitative research. Keywords: marketing, marketing communication, online marketing communication, floorball, sport club
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